Samsung x CAMP
Can You Beat The Box?

While working with CAMP, I wrote this interactive experience built inside the flagship Samsung store in Toronto’s CF Centre Mall. Guests would step inside, wearing a fresh CAMP T-shirt and some protective gear, and play a super-fun augmented-reality game on the new Samsung Galaxy Z Flip. Inevitably they would be blasted with pigmented powder, creating a custom t-shirt and an unforgettable experience!

I also wrote the promotional videos to support the launch. The experience successfully drove sales on Samsung’s newest phone.