Marriott
It Pays To Book Direct

Starring Grace Helbig
Produced by Above Average

Above Average, a subsidiary of Broadway Video (Saturday Night Live, The Tonight Show), was a full-service production company creating short and long-form comedy content for YouTube and Facebook and sponsored content for major brands. I worked as their Head Branded Content Writer from 2015 to 2017. 

This series was developed with YouTuber Grace Helbig and helped launch Marriott’s “It Pays To Book Direct” campaign — which sought to get guests to book directly with Marriott versus a third-party booker. The series gained a lot of views and positive press coverage.